Land & WaterA corporate acknowledgement
Developer Notes

Behind the Project

Developer Notes

This project was created by an advisor to Truline Technologies, originally from Sri Lanka, who is not Indigenous. After living for more than two years in Treaty 4 territory alongside Indigenous neighbours, they began learning about the land through the words and experiences of Elders.

Our illustrations were created to honour Indigenous communities, with care for culture, clothing, individual appearances and connections to treaty lands. If an image or wording feels inaccurate or harmful to your community, we welcome the chance to listen, learn and make it better.

This is a corporate acknowledgement from our businesses in Winnipeg, Manitoba, Canada. Its purpose is to understand the land where we live, the air we breathe and the source of our water, and to build understanding between Indigenous and non Indigenous neighbours.

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One Shared Acknowledgement

Twelve Moments, Shared.

These twelve artworks accompany acknowledgements across our businesses, brands, websites and social channels. Inspired by White Buffalo teachings, they express care for the land and our relationships. The women are imagined individuals.

  • A fictional woman in a cobalt dress and tube breastplate standing beside a white bison on prairie grass.
  • A fictional woman in a burgundy dress walking beside a white bison at sunset.
  • A fictional woman in a green dress seated on grass beside a resting white bison.
  • A fictional woman wearing a full winter robe over a blue dress, standing beside a white bison in snow.
  • Rear view of a fictional woman in a blue dress with two braids, looking across a river valley beside a white bison.
  • A fictional woman in a blue dress beside an adult white bison and a white calf.
  • A fictional woman in a cobalt cloth dress with a tube breastplate watching a white bison drink from a pond.
  • A fictional woman in a blue cloth dress walking through breezy prairie grass beside a white bison.
  • A fictional woman in a dark green dress standing with a white bison above a river valley.
  • A fictional woman in a burgundy dress kneeling beside spring flowers and a grazing white calf.
  • A fictional older woman in a blue dress seated beside a resting white bison in autumn grass.
  • A fictional woman in a burgundy dress standing beside a white bison in evening light.

A Lakota Story Carried Forward

White Buffalo Calf Woman

This short retelling follows publicly shared Lakota accounts. The Smithsonian’s presentation of John Lame Deer’s telling places her visit about 2,000 years ago in oral tradition. Details vary between tellings.

Sources:John Lame Deer’s TellingAktá Lakota MuseumWhite Buffalo Calf Society

  1. Searching For Buffalo

    Long ago, two young Lakota hunters went out to find buffalo for their people.

  2. A Sacred Visitor

    They met a woman dressed in white. She carried a bundle and approached with a sacred presence.

  3. A Lesson In Respect

    One hunter tried to touch her without respect. A cloud surrounded him, and when it cleared, only his bones remained.

  4. The Hunter Who Listened

    The other hunter recognized that she was holy. He listened as she told him she was coming to his people.

  5. Preparing The Welcome

    She sent him ahead to announce her visit. He returned to camp and helped the people prepare.

  6. Gathering Together

    The people gathered to receive her. She arrived carrying the gift that would guide their prayers.

  7. The Gift Of The Pipe

    She opened her bundle and gave the people a sacred pipe. She taught them to treat this gift with care.

  8. Learning To Pray

    She taught prayers that honoured the sacred and Mother Earth, and showed how the pipe belonged in that relationship.

  9. Honouring Life

    Her teachings honoured buffalo, women and children. She showed the people how to live together in peace.

  10. A Promise To Return

    Before leaving, she promised that she would return. The people watched as she walked away from the camp.

  11. The White Buffalo Calf

    She rolled on the ground four times and became a white buffalo calf, revealing her connection with the buffalo.

  12. Teachings Carried Forward

    The telling ends with buffalo plentiful and the pipe honoured. Her teachings continue through generations of prayer, care and responsibility.

Artwork & Sources

AI supported the writing and original illustrations, with reference images selected alongside Indigenous friends. Our artwork is a dedication inspired by these teachings. It does not depict a recorded ceremony or identify a fictional figure as White Buffalo Calf Woman.

The Corporate photographs show community support shared by our group. Limited edits remove a personal name and vehicle plate details, and correct the lighting on one arm.

We link to community language resources and the Assembly’s original statements. These are distinct from our business acknowledgement.

Sources:Manitoba AssemblyReuse terms
Canada & Kanata

Canada likely takes its name from kanata, an Iroquoian word meaning ‘village’ or ‘settlement,’ used around Stadacona in what is now Québec. This name has its own language and place context.

Sources:The name Canada